What is a follow up email?

Follow up emails are emails that are sent to a recipient who has already been contacted in the past. They act as messages to remind the recipient of earlier emails that have been sent and to encourage a reply or an action taken on their behalf. In terms of the auto follow-up meaning, auto follow-ups are follow-up emails that are sent automatically, on a set time after the first email.

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• Drip campaign
• Email sequence
• Email automation