EMAIL GLOSSARY

What is Reply-To in email?

In general, when you send an email to someone, you expect that person to reply directly to you. But in many use cases, especially for businesses, it might be useful to send emails from one address and invites the recipient to reply to another.

That’s exactly what a “Reply-To” is made for. You can send from one email address and invite the recipients to reply to another address:

Sending email with a reply-to in Gmail

Nowadays, Gmail, Outlook, and most email clients let you configure a “Reply-To” address when sending emails (learn more).