EMAIL GLOSSARY
What is click through rate in email marketing?
Click through rates are what marketers use to see how many people clicked on a link or an image on the emails they sent. These rates give an idea for how good the email’s content is for encouraging the reader to take another action, showing the marketer what needs to be improved for the next email campaign.
What is a good click through rate for email?
It varies a lot depending on your industry and audience, but 2-5% is considered to be a good rate.
What’s the difference between the click through rate (CTR) and the click rate?
The click through rate is measured by taking how many emails have been clicked, divided by the number of emails opened
In contrary, the click rate is measured by taking how many emails have been clicked at least once (several clicks count as one), divided by the number of emails sent.
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