What is the definition of email deliverability?

Email deliverability is the word that describes how likely it is that your emails will be read. It measures how many of your emails will land in your recipient’s inbox folder instead of spam. What does deliver mean? Delivering is another word for getting an email from one account to another.

👉 Pro tip: Learn the 10 tips to avoid landing in spam.

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• Open rate
• Click rate
• Click through rate