What is personalized email?

Personalized email is marketing email which has been tailored to its recipient. There are many ways to personalize an email – from as simple as including the recipient’s name at the start of the email to as complex as including targeting products that the recipient specifically may be interested in. Personalized emails stand a much higher chance of being open and read, rather than more generic, broad email.

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• Email marketing
• Follow up email
• Mail merge